Published on June 25, 2026·5 min read·By Lumen AI

Getting Started with Lumen AI: Monitor Your Brand in 5 Steps

Your brand is either visible in AI-generated answers or it is not. There is no middle ground. When a buyer asks ChatGPT "¿cuál es el mejor software de gestión para pymes?" your competitors either appear in that answer or you do. Lumen AI tells you exactly where you stand — and helps you fix it.

What Lumen AI Does (and Why It Matters)

Lumen AI is a Generative Engine Optimization (GEO) monitoring platform built for Latin American brands. It sends your monitoring prompts to ChatGPT and Gemini on a scheduled basis, records whether your brand is mentioned and at what rank, and surfaces trends over time. Think of it as Google Search Console — but for AI-generated search results.

62%

of Latin American buyers research products via AI chatbots before making a purchase decision

Lumen AI research, 2026

rank position is worth a Visibility Score of 100 — being in second place drops it to 50

Lumen AI Visibility Score methodology

3–5

monitoring prompts is enough to get a clear picture of your brand's AI presence in week one

Lumen AI onboarding data

2 min

average time to complete initial setup and run your first prompt across ChatGPT and Gemini

Lumen AI user data

Step 1 — Set Up Your Brand Profile

After signing in, Lumen prompts you to enter your brand name, website, and category. This context helps Lumen's AI analysis recognize your brand correctly even when LLMs refer to it in different ways. Be precise: if your brand is "Contabilium" rather than just "contabilidad online," enter the exact brand name as your customers would search for it.

Step 2 — Add Your First Monitoring Prompts

Prompts are the questions your potential customers are already asking AI assistants. You should write them the same way a real buyer would — natural language, not keywords. Head to the Prompts section and add 3–5 prompts that represent your core discovery queries.

1
Category queries: Questions like "¿cuál es el mejor software de recursos humanos para empresas medianas?" — these show whether you rank in your market.
2
Problem-first queries: "¿Cómo automatizar la facturación electrónica en México?" — buyers who haven't yet heard of your brand but have the problem you solve.
3
Comparison queries: "¿Cuál es la diferencia entre [your brand] y [competitor]?" — captures brand-aware buyers at the decision stage.
4
Location-specific queries: "¿Qué herramientas de gestión contable recomiendan para startups en Colombia?" — critical if you serve a specific country.
5
Use-case queries: "¿Qué usa una fintech en Argentina para gestión de clientes?" — sector- and country-specific queries that LLMs weight heavily.

Step 3 — Track Competitors

In the Competitors section, add 2–4 direct competitors. Lumen will track whether they appear in the same prompts you are monitoring. This gives you Share of Voice — what percentage of AI mentions in your category go to you versus the field. If a competitor's Share of Voice jumped from 20% to 45% in two weeks, something changed in their content or in how LLMs are trained on them. You'll see it.

Step 4 — Read Your Dashboard Metrics

The Lumen dashboard shows four core metrics. Each one answers a different question about your AI visibility.

**Mention Rate** — What percentage of your monitored prompts result in your brand being mentioned at all? Below 30% signals a serious visibility gap.
**Visibility Score** — A 0–100 score derived from your average rank. Rank #1 = 100, rank #2 = 50, rank #3 = 33. This is the headline number to track week-over-week.
**Average Rank** — Your raw average position when mentioned. Lower is better.
**Share of Voice** — Your mentions divided by total brand mentions across all competitors. The definitive competitive metric.

Step 5 — Act on the Data Every Week

GEO is not a one-time audit. LLM training data and search behavior shift continuously. The most effective Lumen users check their dashboard every Monday, identify which prompts dropped in Visibility Score, and publish new content that directly answers those queries — structured FAQ sections, case studies, and category pages that give LLMs quotable facts about their brand. Within 2–4 weeks, consistent publishers see measurable rank improvements.

How long does it take to see results in Lumen AI?+

First results appear within minutes of your initial prompt run. Trend data becomes meaningful after 7–14 days of daily executions. Most brands see measurable Visibility Score improvements within 2–4 weeks of publishing GEO-optimized content based on Lumen's data.

How many prompts should I monitor?+

Start with 3–5 prompts covering category, problem-first, and comparison queries. Add more as you identify gaps. Most established Lumen users monitor 10–20 prompts across multiple markets and languages.

Does Lumen AI work in Spanish and Portuguese?+

Yes. Lumen AI supports prompts in Spanish, Portuguese, and English. For Latin American brands, running prompts in Spanish or Portuguese is essential — LLMs serve localized responses, so Spanish queries reveal Spanish-language brand visibility.

Which LLMs does Lumen monitor?+

Lumen currently monitors ChatGPT (OpenAI GPT-4o) and Google Gemini — the two dominant AI assistants in the Latin American market. Both are run for each prompt on every scheduled execution.

What is a good Visibility Score for my brand?+

A score above 50 means you are consistently ranking in the top 2 positions when mentioned. A score below 20 signals either low mention rates or low ranks — both are addressable with GEO content strategy. Use competitors' scores as your benchmark, not an absolute target.

Start tracking your brand in ChatGPT and Gemini today.

Try Lumen AI free

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