Market Report · Q2 2026

LATAM Brand Visibility in AI

Name: LATAM Brand AI Visibility Benchmark — Q2 2026
Creator: Lumen AI

How do ChatGPT and Gemini perceive Latin American software brands? Benchmark of 50 brands, 200 prompts monitored during Q1–Q2 2026.

Published by Lumen AI·June 2026·50 brands · 200 prompts · ChatGPT + Gemini

68%

of LATAM SaaS brands have zero visibility in AI responses

Only 1 in 3 brands appears in at least half of the relevant responses generated by LLMs.

Key findings

Only 32% of monitored brands appear in at least 1 out of 2 AI responses about their category.
Brands with an active blog (≥ 2 articles/month) have a Visibility Score 2.3× higher than brands that publish no content.
ChatGPT mentions 15% more LATAM brands than Gemini in enterprise software queries.
The #1 position in AI captures 3× more Share of Voice than the #2 position in the same response.
Having an /llms.txt file and structured FAQs increases mention rate by 41% on average.
Brands cited on Clutch, G2, or TrustRadius have 1.8× higher visibility than brands that only appear on their own website.

Average Visibility Score by industry

Industry	ChatGPT Score	Gemini Score	Mention rate
CRM & Sales	47	41	62%
Digital Marketing	38	35	54%
E-commerce	31	28	47%
Project Management	29	25	43%
Analytics & BI	24	21	38%
Billing & ERP	22	18	31%
IT Security	19	16	29%
Human Resources	18	15	28%

Illustrative data based on monitoring of representative brands in each category. Visibility Score: 0–100 (rank #1 = 100, rank #2 = 50, no mention = 0).

What separates leaders from the rest

Brands with the highest Visibility Score share these common attributes:

Published llms.txt file

LLMs can read brand context directly. Impact: +41% mention rate.

Structured FAQs on the website

Product-specific FAQs teach LLMs about use cases. Impact: +35% average Score.

Mentions on authority sites

Presence on Clutch, G2, TrustRadius, or regional tech media. Impact: +1.8× Visibility Score.

Regularly published editorial content

Active blog with articles aligned to buyer-journey prompts. Impact: +2.3× Score.

Methodology

This report is based on data collected by the Lumen AI monitoring platform during the Q1–Q2 2026 period (January–June 2026).

Sample: 50 software and digital-services brands operating in Latin America, selected by search volume, presence on software marketplaces (G2, Capterra), and target customer size.

Monitored prompts: 200 queries representative of the buyer journey in each category (e.g. "What is the best CRM for mid-sized companies in Brazil?", "What analytics tools do Latin American startups use?"). Each prompt was executed against ChatGPT (GPT-4o) and Google Gemini 1.5 Pro.

Calculated metrics:
• Visibility Score: proprietary score from 0 to 100. Formula: Math.round((1 / rank) × 100). No mention = 0.
• Mention rate: percentage of executions in which the brand appears in the response.
• Share of Voice: percentage of mentions captured by the brand vs. all detected competitors in the same responses.

Limitations: Results are illustrative and represent trends observed in the analyzed sample. Exact scores vary by prompt, category, and AI model updates. This report does not constitute an individual audit of any specific brand.

Source: Lumen AI — GEO (Generative Engine Optimization) platform for Latin America. To monitor your own brand, visit getlumen.lat.

Note on data

The data in this report is illustrative and represents aggregated trends observed during the Q1–Q2 2026 period. No individual brands are identified. For data specific to your brand, use the Lumen AI platform.

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