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Competitor Tracking

See who wins the answer when ChatGPT, Gemini, Claude, Perplexity, and more pick a brand

Add your direct competitors and Lumen tracks them alongside your brand on every monitored prompt — so you know not just whether you appear, but whether you rank above or below them.

Competitor Tracking

What you get

Unlimited competitors per plan

Add as many local and regional competitors as you need to get the full picture of your category.

Head-to-head comparison

See, prompt by prompt, who came first, second, or was left out of the answer entirely.

Share of Voice chart

Measure what percentage of total mentions in your category belong to you versus each competitor.

Catch competitive shifts early

If a competitor starts gaining ground on a question where you used to lead, you find out with data, not a guess.

Competitor Tracking

How it works

  1. Add your competitors

    Load the name of each competitor you want tracked alongside your brand.

  2. Lumen measures every run

    Every time we run a prompt, we evaluate your brand's position and each competitor's position in the same answer.

  3. Compare on the dashboard

    Check the competitor comparison chart and share of voice by period.

Start comparing your brand today

Free plan available. No credit card required.