llms.txt

llms.txt is a plain-text file at a site's root (domain.com/llms.txt) that summarizes, in clear language with links, what the organization is and what its most important content is, so AI models can interpret it without noise.

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GEO vs SEO

SEO optimizes to rank links in Google Search; GEO optimizes to get AI engines like ChatGPT and Gemini to mention and recommend your brand inside the generated answer. They share fundamentals, but the goal and the metrics differ.

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AI visibility

AI visibility is the measure of how often, in what position and with what tone a brand appears in the answers of engines like ChatGPT, Gemini and Perplexity when someone asks about its category.

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AEO (Answer Engine Optimization)

AEO (Answer Engine Optimization) is the practice of optimizing a brand to appear and be recommended in the direct answers of engines like ChatGPT, Gemini, Perplexity and Google AI Overviews. In practice it is synonymous with GEO.

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GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) is the practice of optimizing a brand and its content so that generative engines like ChatGPT, Gemini, Perplexity and Google AI Overviews mention and recommend it in their answers.

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