Guides

GEO Guides

The complete guides to Generative Engine Optimization, AEO and AI brand visibility for the Latin American market.

The Complete Guide to GEO (Generative Engine Optimization)

What GEO is, how ChatGPT and Gemini decide which brands to name, the five signals that matter, and a five-step plan to get started. A complete guide for Latin America.

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028 min read

GEO vs SEO: The Definitive Guide to the Differences

The six concrete differences between GEO and SEO, what they share, what changes in content and measurement, and a 90-day plan to run both channels together.

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039 min read

How to Appear in ChatGPT: A Practical Step-by-Step Guide

Why ChatGPT does not mention your brand and the five concrete steps to change it: entity, citable content, authority citations, technical signals and measurement.

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048 min read

AEO: The Answer Engine Optimization Guide

What AEO (Answer Engine Optimization) is, how it differs from GEO and SEO, how an AI answer is assembled, and the four levers for appearing inside it.

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059 min read

GEO for Agencies: How to Build the Service Line

What to sell, how to price it, what the initial audit and the monthly deliverable include, and how to scale GEO across clients without multiplying manual work.

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