Measure brand reputation in AI responses
A 0–100 score that captures the tone ChatGPT, Gemini, Claude, Perplexity, and more use when mentioning your brand. 100 = always positive, 0 = always negative, 50 = neutral.
Sentiment Analysis
Beyond whether you're mentioned, what matters is *how* AI talks about you. Lumen measures tone — positive, neutral, negative — with a 0–100 Sentiment Score. Detect reputation problems before they escalate, and celebrate when AI speaks positively about you.
Sentiment Analysis
A 0–100 score that captures the tone ChatGPT, Gemini, Claude, Perplexity, and more use when mentioning your brand. 100 = always positive, 0 = always negative, 50 = neutral.
If your Sentiment Score drops, something changed. It could be a negative review being cited, a competitor positioning you poorly, or a product issue.
You can have high visibility but low sentiment — you appear often but AI speaks negatively. Lumen shows both metrics together.
Watch how perception evolves over time. Did it worsen after an event? Improve after a campaign? The chart proves it.
Sentiment Analysis
When creating a prompt, mark it as "Sentiment" type so Lumen analyzes the tone of responses, not just mentions.
Each daily execution against ChatGPT, Gemini, Claude, Perplexity, and more includes sentiment analysis — positive, neutral, or negative.
See Sentiment Score next to your Visibility Score. Use the trend graph to understand if perception is improving or declining.